The mobile phone maker Nokia is making a comeback on the mobile market with new products in 2016. - A “new generation” of smartphones and tablets.
The company said it would licence its brand to newly-established Finnish company HMD Global, which has been founded by former Nokia execs, to create the new product portfolio for Google’s Android. The new company will create the Android handsets and tablets under the Nokia name.
Once Nokia was the king of mobile phones. After being dominated by current market leaders Samsung and Apple, Nokia sold its unprofitable phone in 2014 for $A9.9 billion to Microsoft, which later dropped the brand from its Lumia smartphone handsets.
Nokia will be hoping to learn from its previous mistakes, which saw the company betting on Microsoft’s failed Windows mobile platform.
Analysts at the time said Nokia had failed to grasp the growing importance of smartphone apps compared to hardware.